Setel & Kerv’s partnership, supported by Microsoft, delivers modern, scalable solutions across Azure, Dynamics 365, and more. Our collaboration, highlighted in this case study, showcases AI-driven innovation addressing operational challenges.
Case Study: AI-Driven Transformation at Unilever International
Background
- Unilever International operates in over 100 countries, serving 3.5 billion customers daily, facing complex supply chain and product development challenges.
Challenge
- Managing new product development across multiple functions (marketing, finance, supply chain, R&D) led to inefficiencies, lost details in lengthy email chains, and slow time-to-market.
Solution
- Unilever implemented a collaborative, cross-functional platform leveraging Microsoft technologies (Outlook, Teams) and Copilot Studio.
- The platform integrates structured data from various sources, automates manual processes, and enables AI-first workflows for product development.
- AI extracts relevant information from uploaded PowerPoint pitch decks, instantly creating project records and reducing manual touch points by up to 80%.
Results
- Time-to-market improved by 20-30%.
- 1000 innovations launched in 200 markets with enhanced compliance and collaboration.
- Employees focus more on innovation and less on administrative tasks, increasing satisfaction and productivity.
Key Technologies
- Microsoft Outlook and Teams for communication and data capture.
- Copilot Studio for dynamic problem-solving and AI-driven automation.
- AI-first data integration for structured information management.
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